Spring-Summer 2000
Re- Launch of the new showroom
Press coverage to publicise the new look.
Theme : A muted, soft colour palette. The storyboard took inspiration from nascent beginnings ( Spring ), a new romance, giving birth... It evolved into a collection of table linen, upholstery, made ups, crockery, bed linen and flooring.
Significant contribution : A tie up with Good Earth involving both brands agreeing to retail their products at each other's stores.
Scope of work :
Architects : Matthew & Ghosh Architects
Bangalore
Press coverage to publicise the new look.
Theme : A muted, soft colour palette. The storyboard took inspiration from nascent beginnings ( Spring ), a new romance, giving birth... It evolved into a collection of table linen, upholstery, made ups, crockery, bed linen and flooring.Significant contribution : A tie up with Good Earth involving both brands agreeing to retail their products at each other's stores.
Scope of work :
- Store relaunch brief to the architects- mood, store areas, circulation pathways, display spaces and shelving.
- Collection planning
- Merchandising
- Communication design.
Architects : Matthew & Ghosh Architects
Bangalore
