Client : The Oberoi, BangalorePress Advertisement / Single B&W
The Hyderabadi Food Festival at The Oberoi, MG Road. Bangalore. The food promised to be authentic and the recipes, a rich culinary legacy. The concept therefore highlighted the richness of the experience and the value of fine dining.
Art direction : Anisha Mathew /Copy : Aliyeh Rizvi
Client : The Oberoi, BangalorePress Advertisement/Single B&W
Christmas Promotion
Client : The Oberoi, Bangalore
Design collateral : Tent cards, book marks, calendar, post card.
Objective : To promote the restaurant and reach new customers
The Schezwan Court took immense pride in the fact that it was one of the finest Chinese restaurants in Bangalore. The promotional material included a tent card, post cards to be placed in the hotel rooms, a bookmark to accompany a bill and a take home calender. This allowed guests to pass on the promotional material themselves to others, thereby also becoming brand ambassadors indirectly. The communication was therefore designed as keepsakes. In an era of hand drawn illustrations and manual layouts composed in a studio, each of these artworks was an artistic endeavour in itself, with very little opportunity for re-working corrections or adjustments. Each element focused on one aspect of Chinese culture - art, architecture, music and literature, with the content changing on a monthly basis over a year.
Design collateral : Tent cards, book marks, calendar, post card.
Objective : To promote the restaurant and reach new customers
The Schezwan Court took immense pride in the fact that it was one of the finest Chinese restaurants in Bangalore. The promotional material included a tent card, post cards to be placed in the hotel rooms, a bookmark to accompany a bill and a take home calender. This allowed guests to pass on the promotional material themselves to others, thereby also becoming brand ambassadors indirectly. The communication was therefore designed as keepsakes. In an era of hand drawn illustrations and manual layouts composed in a studio, each of these artworks was an artistic endeavour in itself, with very little opportunity for re-working corrections or adjustments. Each element focused on one aspect of Chinese culture - art, architecture, music and literature, with the content changing on a monthly basis over a year.
