( 1998 - 2001 ) Zanav Home Collection, Bangalore
Designation : Brand Manager
After 5 years in advertising, working on multiple retail accounts lead to the idea of working with smaller format stores/ boutiques in the key area of brand identity across multiple mediums ( spatial design, product, publicity and communication ).
Zanav, a premier home furnishings outlet both designed and produced fabric for the international market,
Positioning - A trend based international, lifestyle design store right here in Bangalore.
Strategy - To follow and present international trends closely, in a three dimensional space for an authentic touch-feel experience. Educate through a strong visual context - home spaces within the store. Stay consistent to the core identity. Make it easy to emulate - co-ordinate related products for easy accessorising. Commit to quality.
Scope of work
- Showcase the store identity through a contemporary, co-ordinated seasonal palette twice a year ( Spring - Summer / Fall -Winter ) in keeping with international colour, texture and material trends.
- Product merchandising : Furnishing fabrics, table linen, bed linen, cushion covers, drapes and furnishing fabric
- Visual Identity - Store Interiors & Display
- Co-ordinate communication collateral ( invitation postcards ) for the launch of a new collection
