Retail Communication - Zanav IV

 ( 1998 - 2001 ) Zanav Home Collection

Designation : Manager - Retail Communication

Spring -Summer 2001 / Textures of summer.

Scope of work :

• Collection Planning
• Visual Identity - Interiors & Display
• Communication co-ordination :  Postcard. Brochure and photography for fairs

Retail Communication - Zanav IIIA

( 1998 - 2001 ) Zanav Home Collection

Designation : Manager -Retail Communication

Spring 2000 ( Press )

Retail Communication - Zanav III

Spring-Summer 2000

Re- Launch of the new showroom
Press coverage to publicise the new look.

Theme :  A muted, soft colour palette. The storyboard took inspiration from nascent beginnings ( Spring ), a new romance, giving birth... It evolved into a collection of table linen, upholstery, made ups, crockery, bed linen and flooring.

Significant contribution : A tie up with Good Earth involving both brands agreeing to retail their products at each other's stores.



Scope of work :

• Store relaunch brief to the architects-  mood, store areas, circulation pathways, display spaces and shelving.
• Collection planning
• Merchandising
• Communication design.

Architects : Matthew & Ghosh Architects
Bangalore

Retail Communication, Zanav Home Collection II

(1998 - 2001 ) Zanav Home Collection

Designation :  Manager -Retail Communication

Fall - Winter 1999

The turn of the century had arrived. Textures were inspired by natural materials and colours were earthy. Silhouettes were minimal. Furniture was distressed and the store transformed itself into a log cabin tucked away in the woods.

Scope of work :

• Collection Planning
• Visual Identity ( Interiors ) & Display
• Communication Co-ordination

Retail Communication, Zanav Home Collection I

( 1998 - 2001 ) Zanav Home Collection, Bangalore

Designation : Brand Manager

After 5 years in advertising, working on multiple retail accounts lead to the idea of working with smaller format stores/ boutiques in the key area of brand identity across multiple mediums ( spatial design, product, publicity and communication ).

Zanav, a premier home furnishings outlet both designed and produced fabric for the international market,

Positioning - A trend based international,  lifestyle design store right here in Bangalore.

Strategy - To follow and present international trends closely, in a three dimensional space for an authentic touch-feel experience. Educate through a strong visual context - home spaces within the store. Stay consistent to the core identity. Make it easy to emulate - co-ordinate related products for easy accessorising. Commit to quality.

Scope of work

• Showcase the store identity through a contemporary, co-ordinated seasonal palette twice a year ( Spring - Summer / Fall -Winter ) in keeping with international colour, texture and material trends.
• Product merchandising : Furnishing fabrics, table linen, bed linen, cushion covers, drapes and furnishing fabric
• Visual Identity - Store Interiors & Display
• Co-ordinate communication collateral ( invitation postcards ) for the launch of a new collection

    Fall-Winter 98 presented images of island holidays with luscious fruity colours and sunny hues.

Press Ads

Client : Vasu Agarbatties.
Baseline : The pure fragrance of prayer

Client : KWALITY BISCUITS
Onam Festive Ad

Advertising

Brochure Headline : In the information jungle, there's just one law.The survival of the quickest.
Client : Mindware / Corporate Brochure

Client : Nashpack Anti-Virus Software ( Diagnostic and Therapeutic Tools )
Press campaign : Colour

Head lines :
Without Nashpack, your system could be ..missing out on something
If your system hasn't got Nashpack yet...it could prove to be a little shortsighted
Without Nashpack your system could be exposed to several deadly viruses.

Idea : To use the human body instead of a machine and illustrate how important it is to keep your computer in good health.
Client : Krishna Travel Lodge, Race Course Road
Launch Teaser campaign : Le Brasserie, a new French restaurant.

Idea : Position the French cuisine at the restaurant as a powerful mood elevator and play on the exotic qualities of French food.  Each headline talked about the way the cuisine could change the course of the evening.

Headline : Try a steamy new French technique on your wife tonight.
Headline : Coax your boss into a sensual French affair this weekend.

Text : He'll love it. In fact, everyone will. Because Le Brasserie has an unmistakably delightful air of`joi de vivre'. Authentic French interiors perfectly match delectable Indo-French cuisine with elegant aperitifs, simmering soups, crisp salads, fresh bread, wholesome main courses and luscious desserts. Including pre-plated meals that will satisfy the most prudent gourmet. So if your tastebuds indulge in exceedingly wanton behaviour, this is one place they won't be chastised.

Headline : Introduce your friends to a sizzling French temptation.Accounts : The Wearhouse, TTK Kohinoor, Wipro Finance, Wipro BT, The Oberoi, The Taj Gateway, C Krishnaiah Chetty & Sons, TTK Bloodbank, Kwality Biscuits, BEML.

The Oberoi, Bangalore

Client : The Oberoi, Bangalore
Press Advertisement / Single B&W

The Hyderabadi Food Festival at The Oberoi, MG Road. Bangalore. The food promised to be authentic and the recipes, a rich culinary legacy. The concept therefore highlighted the richness of the experience and the value of fine dining.

Art direction : Anisha Mathew /Copy : Aliyeh Rizvi
Client : The Oberoi, Bangalore

Press Advertisement/Single B&W

Christmas Promotion

Client : The Oberoi, Bangalore

Design collateral : Tent cards, book marks, calendar, post card.

Objective : To promote the restaurant and reach new customers
The Schezwan Court took immense pride in the fact that it was one of the finest Chinese restaurants in Bangalore. The promotional material included a tent card, post cards to be placed in the hotel rooms, a bookmark to accompany a bill and a take home calender. This allowed guests to pass on the promotional material themselves to others, thereby also becoming brand ambassadors indirectly. The communication was therefore designed as keepsakes. In an era of hand drawn illustrations and manual layouts composed in a studio, each of these artworks was an artistic endeavour in itself, with very little opportunity for re-working corrections or adjustments. Each element focused on one aspect of Chinese culture - art, architecture, music and literature, with the content changing on a monthly basis over a year.

Taj Gateway

( 1993 - 1998 ) Agency : MAA Bozell, Bangalore
 : The Potluck Cafe at the Taj Gateway.
Account
Press Campaign / Hoardings

This campaign was to announce an experimental new menu involving radical contrasts with unusual combinations of ingredients. We took this thought into the concept as well, contrasting visuals with text.

Accounts worked on : TTK ( Pressure Cookers and Non – Stick Cookware, Kohinoor), Wipro BT, Wipro Finance, The Wearhouse, BEML, The Oberoi, Taj Gateway, Bangalore, C Krishnaiah Chetty & Sons, TTK Blood Bank, Karunashraya ( Cancer Hospice ).