PRE LAUNCH
LAUNCH : The Mediterranean Resto-bar & Boutique
( 2002 - 2005 ) 100ft Boutique Restaurant, Bangalore
Designation : Manager- Brand Communication
Positioning : A Mediterranean restaurant where you can shop and eat under one roof. " If you like it -buy it
Strategy : Interiors to reflect the brand identity. Distribution and integration of the restaurant through the store. Define spaces by usage to display related products in the appropriate context - bedroom, living room, dining etc. All furniture is available on order, products can be bought off the shelf.
Scope of work :
LAUNCH : The Mediterranean Resto-bar & Boutique
( 2002 - 2005 ) 100ft Boutique Restaurant, Bangalore
Designation : Manager- Brand Communication
Positioning : A Mediterranean restaurant where you can shop and eat under one roof. " If you like it -buy it
Strategy : Interiors to reflect the brand identity. Distribution and integration of the restaurant through the store. Define spaces by usage to display related products in the appropriate context - bedroom, living room, dining etc. All furniture is available on order, products can be bought off the shelf.
Scope of work :
- Brand re-launch
- Visual Identity ( Interiors & Display )
- Communication Co-ordination
- Publicity and Promotions ( ongoing )
- Product merchandising"
- Developing the physical identity working closely with the architects ( Mathew & Ghosh Architects ) to define a distinct look based on a clear brief which included allocation of spaces, reference images, detailing of spaces and shelving as per product and furniture specifications,.
- Merchandise sourcing and selection
- Defining display details, furniture placements and wall colours to offset products / define the tropical mood for the season ( Asian contemporary ).
- Publicity design, launch planning and media interface and the actual opening.
- Events & Promotions -Kasbah /Christmas Turkey /Earth Day
- Vendor Management
- Communication design
