Retail Communication - Native Place, Proprietor

( 2005 - 2008 ) Native Place

Positioning : A hippie-chic showcase for contemporary craft.

The product story - traditional craft re-contextualised into contemporary forms for the urban market .

Location : Koramangala /Museum Road, Bangalore.

Product categories :  An eclectic mix of lifestyle products spanning cushions, curtains, apparel, bags and footwear, candles, essential oils, soaps and incense, home accessories, pottery and more.

Supplier channels : Income generation groups, craft groups, young designers and first-time women entrepreneurs.

Scope of work :

• Brand positioning
• Visual Identity- Interiors/ Communication design /Display
• Merchandising & Vendor development
• Operations.