Saturday, October 2, 2010

Retail Communication - Fussion, Aromatherapy Salon


Project : Fussion Aromatherapy Salon, Bangalore.

Positioning : Your personal aromatherapy spa down the road.
Brief : Warm and casual / approachable. The client did not want the traditional minimal /earthy look favoured by spas or pastels for salons, but instead wanted to create an association with aromatic oils derived from flowers and herbs using imagery from flower gardens.

The salon had a modest budget which was allocated to interiors and identity collateral - signage, price list, menu card, gift vouchers, inserts for newspapers, and a visiting card.
Communication Design : Invitations, newspapers releases, inserts and e-vites.

Scope of work :

  • Visual Identity - Interiors
  • Communication Design