Saturday, October 2, 2010

Retail Communication - 93 RESTAURANT






Project : 93' was a small after hours cafe with a multi-cuisine menu ( Indian, Chinese and Italian )   A modest budget allowed for only a very basic image makeover that was needed to erase memories of the previous look.


Positioning :  A cosy, informal space with a cheerful mood.

Strategy : Use surface treatments - wall colours, lighting, upholstery and wood finishes on furniture to create the difference. The two spaces ( upstairs and downstairs ) were divided through colour ( Sun Room /Moon Room ).

Scope of work :

  •  Concept
  •  Visual Identity Design -Interiors
  •  Communication collateral ( menu cards /logo.)

Press :
http://archive.deccanherald.com/deccanherald/july24/metro12.asp